- The vision of the company is to be the major supplier of Hydrochloric and Sulphuric Acid on the African Continent and Indian Ocean Islands.
- To be the major supplier of Industrial Maintenance Chemicals in Kwazulu-Natal.
- That every building in Northern Kwazulu- Natal has Cemcrete products as part of there finishing.
- To supply the best value for money.
- To create a relaxing atmosphere in and around the work place, where the employees want to give their 100%.
- To be a market leader into Africa.
- Consistent quality.
- Maintain high integrity at all times.
- To glorify GOD JEHOVAH by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with RICHBAY CHEMICALS